OUTBOUND SYSTEM · LIVE
We build the pipeline so you don't have to chase it.
Total Format builds AI-powered outbound, automation and reporting for UK B2B firms — so growth runs on a system, not on your spare time.
£450 · 7 DAYS · CREDITED AGAINST ANY BUILD
SYS/01 THE PROBLEM
Most B2B service firms grow on referrals and luck.
When referrals go quiet, the month goes quiet. You're the bottleneck — and there's no time to build the system that would fix it.
Lumpy pipeline
New business arrives when it feels like it. Referral months look brilliant; the gaps between them pay for it.
No outbound capacity
Everyone agrees outbound should happen. Nobody has the hours to build it, run it, and keep it running every week.
No visibility
Leads go cold in inboxes, follow-up depends on memory, and reporting is a monthly guess.
SYS/02 THE MECHANISM
One system, from named buyer to booked conversation.
No black boxes. This is the machine we install — in your accounts, documented, yours. Select a stage to see what happens inside it.
SYS/03 THE MATHS
Price it against the alternative, not against zero.
HIRE A BDR
£35k+
PER YEAR — £2,900+/MO BEFORE MANAGEMENT
- Plus tools, training and months of ramp-up
- Works one pipeline, one set of hours
- Off days, holidays, notice periods
- Walks out with the process in their head
INSTALL THE OUTBOUND ENGINE
£5k
TYPICAL ONE-OFF BUILD — LIVE IN 30 DAYS
- Runs every weekday, without an off day
- Built in your accounts — you own it outright
- Documented and handed over with training
- Or fully managed from £1,500/mo
One new client likely covers the build. Anchor on what a client is worth to you over their lifetime — pipeline is revenue, not a cost saving.
SYS/04 PROOF BY THINKING
See how I think before you see how I build.
No case-study theatre. The reasoning is published weekly — judge the thinking first.
SYS/05 THE OFFERS
Fixed scope. Fixed price. Fixed timeline.
The Outbound Engine
FLAGSHIPA targeted, enriched database of your ideal buyers, and an automated cold-email engine that opens qualified conversations every week — built, tested, and yours to own.
- Enriched database of ideal-fit prospects
- Warmed sending infrastructure and tested sequences
- Positive replies routed straight to your CRM
- Full documentation, training, 14-day hypercare
Live and sending within 30 days, generating positive replies — or I keep working free until it is.
The Inbound Engine
COREEvery enquiry answered in seconds, followed up for 90 days, and visible on one dashboard — so the leads you already get stop going cold.
- Unified lead capture with instant AI response
- 90-day automated follow-up that never forgets
- Assignment, tracking and a live dashboard
- Built on the tools you already have
Generation fills the top of the funnel; automation works the middle. They're built to run together.
SYS/06 FIT CHECK
Built for some firms. Deliberately not for others.
FOR
- UK B2B service firms, 5–50 staff
- You can name your ideal client — industry, size, role
- Pipeline today is mostly referrals, and it's lumpy
- You want predictable conversations without hiring BDRs
- You'd rather own a system than rent an agency
NOT FOR
- B2C and e-commerce
- Firms that can't yet name their buyer
- Sub-5-staff businesses without process or budget
- Anyone wanting guaranteed deal volume — we sell conversations, not closes
- "Just build me a chatbot" briefs
SYS/07 THE OPERATOR
"Built by Andrey Kuvshinov — a decade in B2B performance marketing, and a systems thinker by temperament. I write about business and personal systems; I build the business ones for a living."
ANDREY KUVSHINOV · FOUNDER — READ THE THINKING →
SYS/08 QUESTIONS
Asked before. Answered straight.
Usually we build on what you have. New tools are added only where a build genuinely requires them — and they live in your accounts, not ours.
You do. Everything is built in your accounts — your domains, your CRM, your API keys — and handed over documented. No black boxes.
Done badly, yes. Done as a system — verified data, warmed domains, relevant targeting, compliant opt-outs — it's professional outreach at scale. You see the deliverability setup before a single send.
Every build ships with 14 days of hypercare. After that, the Engine Room retainer covers monitoring, fixes and a shipped improvement every month.
Hourly billing rewards slowness. Fixed scope, fixed price, fixed timeline keeps the incentive where it belongs — on shipping a working system.
Honest answer: Total Format's automation practice is new. My track record is a decade of B2B lead generation and the thinking I publish weekly. The audit is designed so you can judge the work cheaply before committing.
Map your growth system.
£450 · 7 DAYS · CREDITED AGAINST ANY BUILD
And if the Engine isn't live and sending within 30 days of a build, I keep working free until it is.
SYS/09 WRITE FIRST
Rather write than book?
Three questions, no calendar. If it looks like a fit, you'll get a straight answer — and if it doesn't, you'll get that too.