Drainage Case Study

Growing a Local Drainage Company with a High-Converting Website and Google Ads

fedurco drainage


Fedurco Drainage is a small business based in Kent that provides a wide range of drainage services to residential and commercial customers. As a local company, they were struggling to reach potential customers in their area through traditional marketing methods. They needed a more efficient and effective way to generate leads and expand their customer base.

Fedurco Drainage turned to Total Format to help them take their digital marketing efforts to the next level. By implementing a comprehensive strategy that included a high-converting website, targeted Google Ads, and reputation management, we were able to help Fedurco Drainage attract more qualified leads and grow their business.

High-Converting Website

One of the first steps we took was to overhaul Fedurco Drainage’s existing website. The old site was cluttered and difficult to navigate, which made it difficult for visitors to find the information they needed. We worked with Fedurco Drainage to create a clean, modern website that clearly communicated their services and value proposition.

We also added conversion-optimised landing pages to drive Pay-Per-Click traffic from Google to their site. These landing pages were designed to guide visitors towards the desired action: contacting Fedurco Drainage for their drainage services.

Google Ads

In addition to improving their website, we also ran targeted Google Ads campaigns to help Fedurco Drainage reach potential customers searching for their services online.

By targeting specific keywords and geographic areas, we were able to drive highly qualified traffic to their site and generate leads.

Customer Relationship Management (CRM) Software

By integrating a CRM with Fedurco Drainage’s website, we streamlined their customer management process. Now, they can easily access and track information about their prospects and customers with just a few clicks.

Using the CRM, they can view customer history, initiate conversations, create follow-up tasks, and send invoices, all while keeping a record of interactions. This eliminates the need to search through emails for important information, as everything is organised and readily available through the CRM.


The comprehensive digital marketing strategy we developed for Fedurco Drainage helped them achieve impressive results. In the first three months of working with us, they saw a significant increase in website traffic and leads, which led to a marked increase in revenue.

Fedurco Drainage was also able to streamline their customer management process by integrating a Customer Relationship Management (CRM) software with their website. This made it easier for them to access and track information about their prospects and customers, and to keep a record of their interactions.


Total Format was able to help Fedurco Drainage grow their local drainage business by developing a high-converting website, running targeted Google Ads campaigns, and creating engaging content like company videos.

By streamlining their customer management process and implementing a comprehensive digital marketing strategy, Fedurco Drainage was able to attract more qualified leads and increase their revenue.

drainage case study

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