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Home Improvements Case Study
Boosting the number of customers for a local home improvements business through lead generation
D Harrison Home Improvements
Before working with Total Format, we had no idea how to boost our Google ranking, advertise on social media, or
even address our website issues.
Andrey took the time to look at our current marketing strategies and research how we could improve. He even looked at our website performance and overall ranking on Google and social media.
Our initial visit went very well, Andrey had given us a great report in which we could understand our weak points. We
soon started working together to enable us to overcome these.
We really like how Andrey can take his own initiative and work without our support each day, and this has allowed us to move up on Google Ranks and receive more enquiries through our website.
We would definitely recommend Total Format to other businesses, without Andrey and the team we would not
have improved our web-based marketing.
David Harrison
Director
Overview
D Harrison Home Improvements is a small business based in Bournemouth and Christchurch that specialises in building and renovation services, with a focus on driveway and roofing. As a local business, they were looking for a lead generation strategy that could reach potential customers in their area more efficiently.
Before working with us, D Harrison had relied on delivering leaflets and other printed materials to promote their services, which was time-consuming and didn’t always produce the desired results. They needed a more effective way to generate high-quality leads and profitable projects consistently.
While printed marketing materials can be effective, relying on them as the primary or only method for attracting customers proved to be challenging for D Harrison Home Improvements.
With an average of only 5 callbacks per day, most of which were for minor jobs like gutter cleaning, it was difficult to gauge the success of this strategy. To improve their return on investment and reach more potential customers, D Harrison decided to promote their services online.
With the help of our Total Lead Generation Machine service, they were able to increase their customer base while also making their operations more efficient and cost-effective.
Total Lead Generation Machine
As a local trade business, it’s essential to stand out in today’s competitive online market. With the Total Lead Generation Machine, D Harrison Home Improvements was able to attract the attention of the right local audience.
This straightforward system was designed to guide potential customers towards one ultimate goal: choosing D Harrison Home Improvements as their preferred provider for roofing, driveways, and other services.
By implementing this lead generation strategy, D Harrison Home Improvements was able to make their lead generation predictable and profitable. In the following paragraphs, we’ll show you how we helped them achieve these results.
Here's how it can work for your business, too:
New Customers Come To Your Website
D Harrison Home Improvement was able to stop relying on door-to-door marketing and low-quality leads from Checkatrade. Instead, they implemented a powerful SEO strategy, targeted Google Ads, and an active social media presence to ensure they were visible to people searching for their services. With these tactics, they were able to effectively compete in their local market and attract the right customers.
All Leads In One Place
To streamline customer management, we integrated a Customer Relationship Management (CRM) software with D Harrison Home Improvements’ website.
This made it easier for them to access and track information about their prospects and customers. With just a few clicks, they can view a customer’s history, start a conversation, create a follow-up task, or send an invoice – all while keeping a record of their interactions.
No more rummaging through an email inbox to find what they need – everything is organised and easily accessible through the CRM.
Website & Landing Pages
Before partnering with us, D Harrison Home Improvements were handling their digital marketing in-house. Our first priority was to take over and improve their existing resources.
Upon audit, we discovered that their website, which had been created by freelancers, lacked the necessary tools for effective lead generation and had many dead-end pages that wasted clicks.
To solve these issues, we created conversion-optimised landing pages to drive Pay-Per-Click traffic from Google to their site. This helped D Harrison Home Improvements enhance their online presence and generate more leads.
Social Media & Content
David and his team were struggling to keep up with social media and were seeing low engagement on Facebook due to constant algorithm changes.
Additionally, their branding was inconsistent as their marketing materials were created by various freelancers, resulting in a disjointed and unprofessional appearance.
Their website and social media accounts lacked informative and relevant content, causing them to repeatedly explain their services to potential customers instead of nurturing leads through useful information.
In order to resolve these issues, we developed a comprehensive brand overhaul that included cohesive and professional branding materials, as well as a professional photoshoot of the team. We also designed a banner for the Vitality Stadium in Bournemouth, which was displayed during Premier League matches for spectators to see. These efforts helped to accurately reflect the company’s values and improve their online and offline presence.
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